The Five Most Effective Ways to Drive Traffic To Your Website
Well, from how long have you been handling or own a website? You may know that the website traffic is the essence that makes or breaks an online business. More visitors to your website means more potential customers purchasing your products. The more people you influence, the more sales you can generate. So, driving more traffic to a site is effective for most businesses, but what are the best ways to do it in 2019?
We did an intense research on how could we generate more traffic for general business sites and turn them in to potential customer ones.
And here are the results.
See below the five of the most effective ways you can boost traffic to your website with minimal effort
1. Do Search Engine Optimization AKA SEO
In 2019 it’s no longer enough to post consistently and tick the boxes — you need to really nail your SEO aka Search Engine Optimization to pull away from the pack and need to do it consistently to stay ahead of the pack. It’s important to ensure that your site and content are as relevant as possible to consumers looking for your products or services. This means putting in extra effort to research appropriate search terms or keywords which your customers use, create valuable content and craft captivating meta descriptions. In the meantime, these will help you grow your search engine appearance rate and you will start generating traffics if everything goes well.
2. Use Social Media
It’s no surprise that social media makes this list. It’s an effective way to get more consumers looking at what you’re doing and is also a way to stay in contact with your current fan base. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags to sort out the content they consume. From Instagram to Facebook, there is a massive surge in business promotions in either the free or paid way. You just have to figure out which one to choose.
Bonus Tip –Smart use of hashtags enables you to precisely target your ideal consumers and influence them into searching up your content and attract them to your website.
3. Email Marketing
Email marketing is still an effective method to direct traffic to your website. However, it has evolved since the times of seldom promotional blasts sent only to current consumers. Building a sequence that nurtures new sign-ups and develops a personal relationship with them goes a long way in showing your interest in doing business. In fact, even the basic welcome email, introducing yourself to a new sign-up, is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it pays to have autoresponder in place to build a bond with your consumers.
4. Affiliation Program
Affiliate program is still an old school method which allows you to boost traffic by using other people’s audiences. By offering publishers a commission on sales they generate, you can lure the customers into providing your website with positive reviews and word of mouth promotion. Best of all, you only pay out when a genuine sale is made, meaning there’s minimum risk involved for you. Once your affiliate program is set up, you can leave it on autopilot and let the business and traffic start flowing in.
5. Guest Posts
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the most effective ways of generating traffic to your website. The most important thing is to blog on sites that are relevant to your audience so that you generate traffic interested in your services. Offer a lead magnet to entice new visitors over to your website and return the favour by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either — podcasts, Instagram takeovers and YouTube guest appearances are all highly effective ways of influencing traffic in 2019 and beyond.
To Conclude
So, there you have some of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll enhance your organic search ranking and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your sign-up lists to feel welcome and influence them to revisit your website. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more traffic.
